Volkswagen

Annual Conference
The Wing, Silverstone

Working with our brilliant friends at RacingLine Events, we had the pleasure of delivering the full technical experience for Volkswagen’s annual conference—an action-packed day hosted across Halls 1, 2, and 3 of The Wing at Silverstone, plus a full takeover of the pit garages for workshops and breakouts.

With 900 delegates in attendance and a packed schedule of interactive content, our mission was to help Volkswagen communicate big messages in a memorable way—and we did just that with dynamic screen setups, crisp audio, and seamless interactivity across every space.

In the main plenary area, we installed a trio of huge LED video walls and built a slick, branded stage with comfy furniture, custom lighting, and glowing Volkswagen logos either side of the centre screen. We also kept things flexible with real-time content management—perfect for those last-minute changes.

Over in Hall 1, we created a stylish vehicle showcase complete with a sleek presentation space, massive Samsung screens, and wireless lighting to highlight the cars in all their glory. Hall 2 handled catering, and we made sure the energy carried through with distributed sound throughout.

The pit garages were transformed into interactive breakout zones, each with full AV setups, elevated presentation stages, and large-format screens to ensure every message landed clearly.

One of the day’s highlights? A guest appearance from a former fighter pilot, who wowed the room with a high-octane keynote—all supported by our flawless tech delivery.

It was a fantastic day of innovation, inspiration, and engagement—and an absolute pleasure to support RacingLine Events once again in making it all happen.